Job Description
Our client, a rapidly-growing vertically integrated company in the cannabis industry, is seeking an experienced Vice President of Marketing for their rapidly expanding operations.
The Vice President of Marketing will be a senior member of the corporate team, responsible for using market research and analysis to direct marketing strategy and planning. This position will manage the production of all promotional materials and marketing campaigns.
The successful candidate will drive the company's achievement of customer acquisition and brand awareness working alongside the sales team to meet company objectives.
Job Duties and Responsibilities:
- Execute in-market consumer facing events.
- Implement, monitor, and protect the look of our brand with the goal of increasing consumer awareness, maintaining strong merchandising standards, and ensuring maximum sell-thru.
- Execute local marketing plan developed by corporate including, but not limited to: event activation, promotions, grassroots marketing, sampling events, etc.
- Measure proven success of local marketing efforts and make suggestions for improvements.
- Build strong relationships with all applicable accounts - be a positive face for our brand.
- Create and manage local marketing budget.
- Recommend viable local marketing opportunities unique to region.
- Work closely with sales and distribution teams to support and enhance their efforts through marketing efforts.
- Create weekly market reports recapping local efforts, identifying opportunities, and communicating project status.
- Develop Marketing Strategy to increase awareness, acceptability, and loyalty from consumers to the brand.
- Develop Marketing Calendar and execution of all promotional/advertising and communications for in-store, digital, social media, etc.
- Work closely with the Marketing Team to lead, creat
