Media Account Manager - Job Description
Summary:
The Media Account Manager’s primary objective is to meet or exceed the Teremarkets Media team revenue goals using a research based, source negotiation and pilot driven approach. Responsibilities include the full-funnel engagement, starting from source research, negotiation, pilot, and moving sources into operational mode.
Additionally, they’re involved with managing the media pipeline and working with potential affiliates, media partners, and traffic sources to identify digital sources, build a solid pipeline, and find potential sources to integrate them into an affiliate and media operation.
The Media Account Manager is also responsible for developing, managing and maintaining the up to date pipeline management tool and reporting dashboards and budget table.
Rules and Responsibilities:
Managing the Affiliates, media and traffic sources research, pipeline, pilots and strategy (performance, optimization, and ROI)
Ensuring the performance, optimization, and ROI for the affiliate portfolio and traffic source accounts are sufficient.
Management of the monthly media budget, KPIs and ROI, driven by analytical approach and extremely organized working methods and methodologies
Keeping the dashboards, reporting and JS&H file up to date
The job includes hunting, negotiating and purchasing media space and new traffic sources. Establish and maintain business relationships with the publishers.
Independently identify, build relations with and