Campaign Manager (Ad-networks) - Job Description
Summary:
Your role as Ad-Networks Campaign Manager will be to oversee all Ad-Network operational processes. You will be directly responsible for setting up, monitoring and optimizing the traffic on our active ad campaigns. On a daily basis, you will gather and report on campaign performance to the director of the Ad-Network operation. All aspects related to the Ad-Networks will be handled and reviewed by you. Any issues with any of the campaigns/ad-networks will be your direct responsibility.
Roles and Responsibilities:
Act as Point of Contact for the following responsibilities related to the Ad-Network department:
Campaign management: set up, optimize and monitor Ad-Network campaigns;
Manage and optimize all Ad-Network marketing products;
Budgeting: set up and oversee all budget KPIs per traffic source;
Report income and spending on a daily basis; process all Ad-Network payments;
Pricing: fully responsible for the RTB process; control the spending and manage the bidding
Analysis: analyze data, the dashboard, costs and take required action;
Maintain a log of daily/weekly reports regarding Ad-Network performance;
Targeting: set up monthly KPIs; manage and optimize performance;
Analyse RRs vs. KPI on a daily basis and take action to mitigate risks/issues of current performance;
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