Developing, managing and designing digital media campaigns according to business goals
Planning, development and execution of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
Work with marketing team members in the development of content for brands’ Web sites including copy, merchandising, banners, and promotions
Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal
Manage PPC advertising campaigns within approved budget
Review new technologies to keep the company at the forefront of developments in digital marketing
Stay current with marketplaces and trends to ensure top rated seller status
Attend IRCE, Prosper or other industry conferences/tradeshows
Bachelor’s degree or diploma in Marketing / Graphics related field
Minimum 2 years of experience in a similar digital marketing role
Good knowledge of Photoshop, Final Cut Pro, Audacity or other media editing software
Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
Outstanding communication skills across numerous platforms including written, verbal and multi-media
Strong understanding of current online marketing concepts, trends, strategies and best practices
Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
Proficiency in Google Analytics required
Proficiency in Microsoft Office suite required
Proficiency with different social media platforms (Instagram, T