Responsible for activities required to drive lead generation from both paid & Organic channels – Goolge Adwords, Social Media advertising and SEO activites. This will include the development, implementation, monitoring, reporting and optimisation of the company’s current and new digital marketing campaigns across all its channels, social platforms and third party suppliers.
Key areas of responsibility
Main responsibilities include, but not limited to:
· SEM and Social Ad campaign set-up, management and optimization
· Communication and management of third party leads suppliers
· Weekly, monthly and quarterly, reporting on traffic, leads and costs
· Work with the marketing team to deliver on project objectives
· Liasie with external and internal stakeholders to execute marketing plans and strategies
· Work closely with the SEO and Web development team to build on the existing SEO strategies to improve SERP rankings